Fashion Magazine Website- Harper's Bazaar

Harper's Bazaar (HB), an American Women's Fashion Magazine-

Above, you can see the website equivalent to the masthead and this is the primary element of the website and is at the very top, so as to draw attention to it and ensure its visibility. The text remains the same, however, the background photo is temporary, the photo changes along with each new edition, and the star of that month's cover can be seen as the temporary background for that month.

This is the next element to be shown on the HB website. Here you can see articles that are listed, likely as the current top 5 articles to read. These articles don't necessarily revolve around fashion, so instead demonstrate the depth of the magazine. An online platform allows the magazine to expand on their printed articles and post additional articles and this is what the website shows as one of their first website elements.

After the initial recommended articles, the website posts further articles that they believe are of interest to their audience. Again, these don't relate to fashion but the website means that the magazine are free to post more, allowing them to post articles on a wider variety of topics. The examples include those displayed on the left. These were the first two articles shown after the recommended five above. Harper's Bazaar has a target audience of 25-49 year old women. The majority of Britain support the Royal Family, but this figure increases the further up the age groups you look, this may suggest why there are a number of articles surrounding the Royal Family, since the HB audience overlaps a lot with that of Royal Family supporters. What's more The Duke and Duchess of Sussex are particularly popular among younger generations, meaning that HB audience members are, statistically, very likely to support both the Royal Family, and The Duke and Duchess of Sussex in particular.

These are what can be found next on the website, including season related articles. Further down is a list of videos and then there are the articles that take on the format of a gossip column, but generally with more high brow content. This is all found on the main page of the website, and these articles remain on the home page, so you have the option to scroll down and continue to read older articles that were posted weeks or months ago. These articles are structured to entice the audience to read them, for example, they provide one photo, many using celebrities as a way to catch your attention before you've even read the title, but without revealing too much. Also the titles are long enough to grab the readers attention but short enough that they entice you into reading. Another effective technique used is rhetorical questions, a powerful and commonly used marketing tool.

Finally, the website has a helpful sidebar to help the reader navigate around the website, as well as showing them what they can look at. Here are some examples of the section headers...