Fashion Magazine Website- Vogue

Vogue, a Fashion and Lifestyle Magazine-

Above, you can see the website equivalent to the masthead and this is the primary element of the website and is at the very top top, so as to draw attention to it and ensure its visibility. There is no background photo and Vogue have instead opted for a plain white background to keep the heading simple but effective.

this is the next element to be shown on the Vogue website. Here you can see articles that are listed,  as the current top articles to read. These articles don't necessarily revolve around fashion, so instead demonstrate the depth of the magazine. An online platform allows the magazine to expand on their printed articles and post additional articles and this is what the website shows as one of their first website elements.

After the initial articles, that Vogue recommend, they include a news section which relates to events, exhibitions etc. that would likely be of interest to the audience.

Then, as shown on the left there is a long series of articles that are more of the fashion and beauty genre and these focus mainly on trends/styles,  beauty and season related articles.

Being a high end fashion magazine, Vogue's focus is on providing fashion related articles suitable for their readers, but a bonus of having an online platform is that not only can they pst more articles, but these articles can also be longer,m and include both more information/ tips etc. and more images.

These images are some examples of the types of articles that are posted on Vogue's website.

On the left is an image of the next element of Vogue's website, which is  a video section, at this time it contains demonstrative make up videos in the run up to Halloween, but this section would usually include videos with beauty and make up tips and fashion events  to name some examples.

Below the video section is another list of various articles and all of this content can be found on the main page of the website. These articles remain on the homepage for a while   so you have the option to scroll down and read older content. These articles are structured to entice the audience to read them, for example, they provide only one photo, many using celebrities and/or a vibrant colour palette as a way to catch your attention before you've even read the title, but without revealing too much. Also, the titles are long enough to grab the readers attention but short enough that they entice you into reading. Another effective technique used is rhetorical questions, a powerful and commonly used marketing tool.