At a glance, you can generally tell if a magazine is going to satisfy your interests, outlook and aspirations.
Different magazines have distinct house styles that convey their brand identity.
The brand identity and point-of-view (or ideology) conveyed by a magazine is vital when we consider that magazines are selling us content that is often aspirational.
Modes of address
Different magazines have different modes of address.
This may be formal and informative, of more casual and catchy.
Magazines use design and language to stand out from their competitors in the same sub-genre.
A magazine contents page lists all of its content including regular pages and special features. The audience (readers) will normally expect to find regular pages in the same place for each edition.
Features are particular to each magazine issue. They will contain new content on topics and may be an exclusive for the magazine.
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