Why I'm not going to use barcodes

Regarding a barcode, I don't plan on using these on my front covers as it doesn't fit with the conventions of a high brow fashion magazine. Although they can be found on some front covers, they are generally on the back, therefore I have decided I will not include them as I do not want to detract from the other more important features of the covers.

Moodboard- Contents Page

Moodboard- Front Covers

Fashion Magazine Website- Elle

Elle, a worldwide lifestyle magazine that focuses on fashion, beauty, health and entertainment-

Above, you can see the website equivalent to the masthead and this is the primary element of the website and is very top, so as to draw attention to it and ensure its visibility. The text remains the same, however, the background photo is temporary, the photo changes along with each new edition, and the star of that month's cover can be seen as the temporary background for that month.

This is the next element to be shown on the Elle website. Here you can see articles that are listed, likely as the current top 5 articles to read. These articles don't necessarily revolve around fashion, so instead demonstrate the depth of the magazine. An online platform allows the magazine to expand on their printed articles and post additional articles and this is what the website shows as one of their first website elements.

After the initial recommended articles, the website posts further articles that they believe are of interest to their audience. Again, these don't relate to fashion but the website means that the magazine are free to post more, allowing them to post articles on a wider variety of topics. 

These are what can be found next on the website, including season related articles. Further down is a list of videos and then there are the articles that take on the format of a gossip column, but generally with more high brow content. This is all found on the main page of the website, and these articles remain on the home page, so you have the option to scroll down and continue to read older articles that were posted weeks or months ago. These articles are structured to entice the audience to read them, for example, they provide one photo, many using celebrities as a way to catch your attention before you've even read the title, but without revealing too much. Also the titles are long enough to grab the readers attention but short enough that they entice you into reading. Another effective technique used is rhetorical questions, a powerful and commonly used marketing tool.

Finally, the website has a helpful sidebar to help the reader navigate around the website, as well as showing them what they can look at. Here are some examples of the section headers...

Fashion Magazine Website- Vogue

Vogue, a Fashion and Lifestyle Magazine-

Above, you can see the website equivalent to the masthead and this is the primary element of the website and is at the very top top, so as to draw attention to it and ensure its visibility. There is no background photo and Vogue have instead opted for a plain white background to keep the heading simple but effective.

this is the next element to be shown on the Vogue website. Here you can see articles that are listed,  as the current top articles to read. These articles don't necessarily revolve around fashion, so instead demonstrate the depth of the magazine. An online platform allows the magazine to expand on their printed articles and post additional articles and this is what the website shows as one of their first website elements.

After the initial articles, that Vogue recommend, they include a news section which relates to events, exhibitions etc. that would likely be of interest to the audience.

Then, as shown on the left there is a long series of articles that are more of the fashion and beauty genre and these focus mainly on trends/styles,  beauty and season related articles.

Being a high end fashion magazine, Vogue's focus is on providing fashion related articles suitable for their readers, but a bonus of having an online platform is that not only can they pst more articles, but these articles can also be longer,m and include both more information/ tips etc. and more images.

These images are some examples of the types of articles that are posted on Vogue's website.

On the left is an image of the next element of Vogue's website, which is  a video section, at this time it contains demonstrative make up videos in the run up to Halloween, but this section would usually include videos with beauty and make up tips and fashion events  to name some examples.

Below the video section is another list of various articles and all of this content can be found on the main page of the website. These articles remain on the homepage for a while   so you have the option to scroll down and read older content. These articles are structured to entice the audience to read them, for example, they provide only one photo, many using celebrities and/or a vibrant colour palette as a way to catch your attention before you've even read the title, but without revealing too much. Also, the titles are long enough to grab the readers attention but short enough that they entice you into reading. Another effective technique used is rhetorical questions, a powerful and commonly used marketing tool.

Fashion Magazine Website- Harper's Bazaar

Harper's Bazaar (HB), an American Women's Fashion Magazine-

Above, you can see the website equivalent to the masthead and this is the primary element of the website and is at the very top, so as to draw attention to it and ensure its visibility. The text remains the same, however, the background photo is temporary, the photo changes along with each new edition, and the star of that month's cover can be seen as the temporary background for that month.

This is the next element to be shown on the HB website. Here you can see articles that are listed, likely as the current top 5 articles to read. These articles don't necessarily revolve around fashion, so instead demonstrate the depth of the magazine. An online platform allows the magazine to expand on their printed articles and post additional articles and this is what the website shows as one of their first website elements.

After the initial recommended articles, the website posts further articles that they believe are of interest to their audience. Again, these don't relate to fashion but the website means that the magazine are free to post more, allowing them to post articles on a wider variety of topics. The examples include those displayed on the left. These were the first two articles shown after the recommended five above. Harper's Bazaar has a target audience of 25-49 year old women. The majority of Britain support the Royal Family, but this figure increases the further up the age groups you look, this may suggest why there are a number of articles surrounding the Royal Family, since the HB audience overlaps a lot with that of Royal Family supporters. What's more The Duke and Duchess of Sussex are particularly popular among younger generations, meaning that HB audience members are, statistically, very likely to support both the Royal Family, and The Duke and Duchess of Sussex in particular.

These are what can be found next on the website, including season related articles. Further down is a list of videos and then there are the articles that take on the format of a gossip column, but generally with more high brow content. This is all found on the main page of the website, and these articles remain on the home page, so you have the option to scroll down and continue to read older articles that were posted weeks or months ago. These articles are structured to entice the audience to read them, for example, they provide one photo, many using celebrities as a way to catch your attention before you've even read the title, but without revealing too much. Also the titles are long enough to grab the readers attention but short enough that they entice you into reading. Another effective technique used is rhetorical questions, a powerful and commonly used marketing tool.

Finally, the website has a helpful sidebar to help the reader navigate around the website, as well as showing them what they can look at. Here are some examples of the section headers...

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